Campaign ads: taking it to higher levels
October 30, 2008
6 days to the Big Tuesday. Possibly the most stirring ad in the American elections history. Directed by David Guggenheim of Al Gore’s The Inconvenient Truth fame. In the style of The West Wing ( omg… one of the best tv series out there during its first 4 seasons ).
$1million per network on 7 tv networks, prime time pre-game to the baseball World Series. Only ABC refused to air it.
“I will not be a perfect president,” said Mr Obama. “But I can promise you this – I will always tell you what I think and where I stand.”
MG came across many Americans who were actually annoyed. But I’m certain this is one of those classic examples of targeted ads for the battleground states where the undecided voters need the roundup closing speech. Besides, those who already support Obama would not switch their vote because they were upset at a blitz ad.
What do you think?
